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Prime Depth Labs
MobilityTravel · 2025

Rideshare

A clean, fast ride-booking app, from search to ride end.

Industry
Travel
Platforms
iOS, Android
Services
Branding, Product design, Mobile app
Timeline
7 weeks
Rideshare welcome and ride history screens
Selected screens
35%
Faster booking in beta
7 weeks
Strategy to final UI
2
Platforms from one codebase
01Context

The brief.

Indi Cab is a ride-booking app built to make city travel fast and predictable. Passengers book from their current location, see every cab option with its price, track the driver live and keep a history of rides for expenses, all in a minimal blue interface.

Ride-booking app (Indi Cab) with real-time driver matching, upfront fares, live tracking and ride history. Beta users reported a 35% faster booking experience.

At a glance

Client
Rideshare
Industry
Travel
Platforms
iOS, Android
Services
Branding, Product design, Mobile app
Location
Delhi, India
Duration
7 weeks
Year
2025
The challenge

Getting a reliable cab at peak hours was guesswork

  • Long waits during peak hours and in unfamiliar areas.
  • Unclear or fluctuating fares before the ride.
  • Hard to find reliable drivers or know where they are.
  • Cluttered booking interfaces in existing apps.
The approach

Request, compare and confirm in seconds

  • Real-time booking from the current location, matched to nearby drivers.
  • Every cab option shown with its price before confirming.
  • Live driver details and location for safety.
  • Ride history filtered by month for expense tracking.
02The build

The product,
feature by feature.

01

Instant booking

Nearby drivers detected and the ride confirmed in seconds.

02

Upfront fares

All cab options compared with prices before you book.

03

Live tracking

Dynamic map with driver details for the whole trip.

04

Ride history

This month, last month or a custom range, for expenses.

03The user

Designed around
one real person.

“I just want to book quickly and know what I will pay.”
R

Rinki, 28, Delhi

Marketing executive who travels across the city for work

Goals

  • Book a ride without delays
  • See a transparent fare before the ride
  • Track the driver for safety

Frustrations

  • Long waits at peak hours
  • Fluctuating fares
  • Unreliable drivers
04The work

Screens, flows and the
thinking between them.

The artifacts from the engagement: wireframes, journeys and the shipped interface.

Rideshare screens angled on a dark background01
Booking, cab options and confirmation.
Rideshare wireframes02
Wireframes for the end-to-end booking flow.
Rideshare map screen on a phone03
Live map and route during a trip.
Rideshare screens fanned out04
The shipped screen set.
05Timeline

How the sprint
actually ran.

    Phase 011 week

    Strategy

    • Discovery
    • Research insight
    • User persona
    Phase 022 weeks

    Solutions

    • User flow
    • Wireframes
    • UX logic
    • Testing
    Phase 034 weeks

    UI design

    • Branding
    • Design system
    • High-fidelity screens
    • Usability testing
06Stack

Built to
be handed over.

The tools are a means, not the pitch. You get the repositories and the documentation.

Mobile

FlutterReact Native

Backend

Node.js

Data

FirebaseMongoDB

Design

Figma

Services in this build

BrandingProduct designMobile app
07Outcomes

What
changed.

The final app delivers a smooth booking flow, real-time driver tracking and secure payments in a clean interface. In beta testing users reported a 35% faster booking experience, and the simpler layout reduced confusion and support requests.

Figures from project material

35%Faster booking in beta
7 weeksStrategy to final UI
2Platforms from one codebase

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