Astromantra
Daily astrology with an AI assistant, designed for retention.
- Industry
- Astrology
- Platforms
- iOS, Android
- Services
- Product strategy, Product design, Mobile app, AI features
- Timeline
- 1 month
- 1 month
- Design and build cycle
- Daily
- Habit loop by design
- AI
- Astrology assistant
The brief.
Astromantra delivers daily insight and personalised horoscope guidance from a user’s birth chart and planetary positions. It blends traditional astrology with a modern mobile interface, and was designed from the start around one business risk: astrology apps are usually opened once and forgotten.
Astrology app built around daily habit loops: a daily cosmic score, lucky colour and time, birth charts, compatibility and an AI astrology assistant.
At a glance
- Client
- Astromantra
- Industry
- Astrology
- Platforms
- iOS, Android
- Services
- Product strategy, Product design, Mobile app, AI features
- Duration
- 1 month
- Year
- 2025
Astrology apps get opened once
- Users check a horoscope and leave, so retention collapses.
- Generic horoscope content feels the same everywhere.
- Too many unverified astrologers erode trust.
- Astrology terminology confuses new users.
Give people a reason to come back every day
- Lucky colour, lucky time and relationship alerts each day.
- A daily cosmic score that builds a habit loop.
- A proof-based experience grounded in the user’s own chart.
- An AI assistant one tap away from every screen.
The product,
feature by feature.
Daily cosmic influence
A carousel with the day’s core insight and score.
AI astrology chat
Floating chat button, the key conversion feature.
Birth chart & Kundli
Planet placements and life-area exploration.
Compatibility
Zodiac compatibility for friendship and love.
Designed around
one real person.
“Most horoscope content is generic.”
Priya, 27
Early-career professional, heavy social media user
Goals
- Understand personality and direction
- Explore zodiac compatibility
- Check the daily horoscope
Frustrations
- Generic content
- Fake astrologers
- Confusing terminology
Screens, flows and the
thinking between them.
The artifacts from the engagement: wireframes, journeys and the shipped interface.
01
02
03Built to
be handed over.
The tools are a means, not the pitch. You get the repositories and the documentation.
Mobile
Backend
Data
Design
Services in this build
What
changed.
In a one-month build cycle the team turned complex astrological calculations and consultation workflows into a mobile experience users can navigate easily, structured around daily return visits rather than one-time use.
Figures from project material
Building something in astrology? Tell us what has to be true on day one.
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