Fitwiser
A coached fitness product: consumer app, CRM and management platform.
- Industry
- Lifestyle fitness
- Platforms
- iOS, Android, Web CRM, Admin platform
- Services
- Product design, Mobile app, CRM, Admin platform
- Timeline
- 4-week design sprint, then build
- 9,000
- Daily active users
- 30
- Production-ready screens
- 4 weeks
- Design sprint
The brief.
Fitwiser runs a coached weight-loss programme. Clients follow the diet and workout plans their coach assigns and track workouts, steps and calories; coaches manage those clients and plans. We built all three surfaces: the consumer app, the CRM, and the management platform behind them.
End-to-end product for a coached weight-loss company: the client app, the CRM and the platform coaches use to run the programme. 9,000 daily active users after launch.
At a glance
- Client
- Fitwiser
- Industry
- Lifestyle fitness
- Platforms
- iOS, Android, Web CRM, Admin platform
- Services
- Product design, Mobile app, CRM, Admin platform
- Location
- Chandigarh, India
- Duration
- 4-week design sprint, then build
- Year
- 2026
Health tracking was spread across too many places
- Users struggled to track several health metrics in one platform.
- Dense dashboards overwhelmed people who just wanted to see progress.
- Clients started routines and dropped off within days.
One calm app for the whole programme
- Real-time tracking with a simplified visual layout for every metric.
- Customisable widgets so each client sees what matters to them first.
- Coach-assigned diet and workout plans inside the same app.
- A CRM and admin platform so coaches run clients without spreadsheets.
The product,
feature by feature.
Calorie & nutrition tracking
Daily calorie budgets, meal plans and macros in one view.
Coach-led training plans
Workouts assigned by certified instructors, followed in-app.
Real-time analytics
Steps, workouts and progress visualised as they happen.
Coach CRM
Client records, plans and check-ins for the coaching team.
Designed around
one real person.
“I start fitness routines but struggle to stay consistent.”
The busy beginner
Wants results, has little time, has tried other apps
Goals
- See real progress in body and health
- Follow a plan without thinking about it
- Stay motivated past the first week
Frustrations
- Tracking calories every day feels tiring
- Too many features in other apps
- Slow results lead to giving up
Screens, flows and the
thinking between them.
The artifacts from the engagement: wireframes, journeys and the shipped interface.
01
02
03
04How the sprint
actually ran.
- User interviews
- Pain points
- Journey map
- Wireframes
- Design system
- 30 production-ready screens
- Mobile app
- CRM
- Management platform
Research
Design sprint
Build & launch
Built to
be handed over.
The tools are a means, not the pitch. You get the repositories and the documentation.
Mobile
Backend
Data
Design
Services in this build
What
changed.
A focused team of four designers delivered 30 production-ready screens in four weeks, built on a design system with developer-aligned components, so the handoff to engineering needed minimal rework. The product launched smoothly and reached 9,000 daily active users.
Figures from project material
Building something in lifestyle fitness? Tell us what has to be true on day one.
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